Parisian Showroom opening night
Balsan's Parisian showroom was officially opened at an evening event held in November and attended by Natacha Froger.
On 17th November, Balsan invited 130 guests, including architects, decorators and journalists, to discover two innovations: the brand's new Parisian showroom and the new PRIO rug collection designed by Natacha Froger and produced by Balsan.
Set out like an art gallery for an evening private view, the inspiring showroom, located near the Centre Pompidou, showcased Balsan's creative avant-garde spirit. Interior architect Natacha Froger introduced guests to her novel rugs, which combine stylistic freedom and the maintenance requirements of the hotel industry.
Other areas of the showroom were devoted to Balsan's expertise, its involvement in protecting the environment, and the budding designers who are given carte blanche to invent the style of tomorrow through Balsan's "Dare Your Dreams" collections.
On 17th November, Balsan gave textile flooring a breath of fresh air.